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Car Sector Changes With Connectivity & Automation

This post summarizes an article by Hans-Werner Kaas, Andreas Tschiesner, Dominik Wee & Matthias Kaesser, published by McKinsey & Company in September 2015.Modern cars have ever increasing …

Using Google Analytics to Track Conversions

Using Google Analytics may be a bit confusing.  But like with all platforms, with a little trial &error and then reading articles like this one, you should be a "GA" expert in no time.Google …

5 Things Writers Consider in On-Page Optimizing

As a writer of many years’ standing, predating even Google, I have watched the ebb and flow of SEO with interest. Especially in terms of how it's impacted on-page optimizing. Throughout the …

A Starting Point in Making Production More Green

This is a summary of an article titled "More from less: Making resources more productive" by Markus Hammer and Ken Somers published by McKinsey Quarterly in August 2015.The quest to get the most …

Developing a Strong Customer Engagement Culture

The best way to retain customers is through ongoing engagement and superior service. We all believe this, but how effective are we at making these terms a reality? Tom French, a director in McKinsey& …

Why and How to Lower Your Break-Even Point

The break-even point is that magic sold product volume where the contributions (revenue minus variable costs) of sold products cover initial investment and fixed costs. The contribution of every …

How LUSH Revamped Global Logistics to Cut Costs

Do you sometimes have the feeling it’s impossible for your niche business to compete with larger corporations? Not to mention all the low-priced product coming in from abroad muddying your …