This post summarizes an article by Hans-Werner Kaas, Andreas Tschiesner, Dominik Wee & Matthias Kaesser, published by McKinsey & Company in September 2015.Modern cars have ever increasing …

Using Google Analytics may be a bit confusing.  But like with all platforms, with a little trial &error and then reading articles like this one, you should be a "GA" expert in no time.Google …

As a writer of many years’ standing, predating even Google, I have watched the ebb and flow of SEO with interest. Especially in terms of how it's impacted on-page optimizing. Throughout the …

This is a summary of an article titled "More from less: Making resources more productive" by Markus Hammer and Ken Somers published by McKinsey Quarterly in August 2015.The quest to get the most …

The best way to retain customers is through ongoing engagement and superior service. We all believe this, but how effective are we at making these terms a reality? Tom French, a director in McKinsey& …

The break-even point is that magic sold product volume where the contributions (revenue minus variable costs) of sold products cover initial investment and fixed costs. The contribution of every …

Do you sometimes have the feeling it’s impossible for your niche business to compete with larger corporations? Not to mention all the low-priced product coming in from abroad muddying your …