How to Market Your Product Distribution Business

Christine Harumi W.

articleImg

So, you’ve found the perfect product(s) for your product distribution business?  That's great! Now it’s time to start marketing your business to customers. Here we’ll provide tips and tricks on how to successfully market your product distribution business and start making sales!



However, before we dive into marketing methods, there are several key questions you’ll need to ask yourself to successfully market your product distribution business:


1.)  What kind of product(s) are you selling? The type of product your selling will require different marketing skills.


2.)  What’s your marketing budget? How much money you have available for marketing will ultimately determine the best way to market your product distribution business.


3.)  Where will you sell your product(s)? To answer this question, you will need to get inside your customer’s head. For instance, where are your customers and where do they shop?


4.)  How long will your product distribution business be able to survive without a sale? This question tests your survival rate and will help you price your product(s) at the right price for your target market.


5.)  What’s your competition doing?  Unless you’re an under and exclusive contract for your product distribution business, you will most likely have competitors.  Do your homework and learn what you can about them.  By doing this, you’ll discover your niche and know what to do and not do to market your product distribution business.



Now that you’ve answered some important questions about how to market your product distribution business, you will now need to implement some strategies. These days, online marketing is, by far, the quickest and easiest way to market your product distribution business. Here are some of the most popular methods:


Search Engine Optimization (SEO) and Content Marketing – In order to market your product distribution business successfully, customers must be able to find you.  Today, most customers find product distributors online.  Therefore, it is important to develop targeted content around keywords that will give you higher rankings on search engines and, ultimately, help your potential customers find your product distribution businesses.  It’s important to note, however, that this type of marketing requires time and will not have the same immediate impact as other direct sales methods.


Guerilla Marketing – This method will require you to do something unexpected or out of the ordinary to market your product distribution business.  Some creative thinking will be needed to get your business to stand out.  This type of marketing is unpredictable and will depend on media outlets picking up your story and people talking about it.  Because of its unpredictability, we recommend that you always follow this type of marketing with another back-up method just in case it doesn’t achieve the results you were hoping for.


Pay Per Click Marketing (PPC) – Is probably the most popular way to market your product distribution business today and is an effective way to market to a global audience.  With this marketing method, you spend money each time a potential customer clicks on your ad, video, or banner that takes them to your website or landing page.  Keep in mind, this type of marketing can be highly effective but, also, very expensive…so budget accordingly!


Search Engine Marketing (SEM) –This type of pay-as-you go marketing method allows you to place ads on search queries on search engines (like Google or Bing) and charges you when customers click on the ad.  This method of marketing your product distribution business can be cheaper than PPC and will ensure that you target the market of your choice.


Social Media Marketing – To effectively market your product distribution business through this marketing channel, you will need to know the ins and outs of popular social media outlets like Facebook, Instagram, Twitter, etc. and maintain a continuously growing fan-base.  It’s often best to outsource help with this if you’re not social media savvy.


Word of Mouth – This traditional form of marketing is, by far, the cheapest in terms of marketing your product distribution business and most effective in terms of converting an audience into customers.  Although it’s time consuming, it shows customers your ability to provide individualized care and service which, ultimately, speaks volumes in any business!



No matter what method(s) you choose to market your product distribution business on or off-line, keep in mind that (like any business) building a successful product distribution business will take time and persistence.  However, if you work through the challenges, you will eventually reap great rewards!



Looking for the next great product distribution business to market? Visit PanXpan.com for product distribution business opportunities near you!