Top Export Markets for Arts & Crafts Supplies

Mufaddal K.

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If you are an arts or crafts supplies manufacturer looking to expand internationally, identifying the right countries to target internationally can be difficult.  This article analyzes import volumes for these products for different countries between 2012 and 2016.  Based on this analysis we identify the fastest growing and largest export markets for these products to help you prioritize your international expansion strategies.


The data in this analysis is from the International Trade Centre (ITC).  It is limited to the following product categories as categorized by the ITC:

Product Group 37 (Photographic or cinematographic goods)

Product Group 46 (Manufactures of straw; basketware and wickerwork)

Product Group 9701 (Hand paintings & drawings; collages and similar decorative plaques)

Product Group 9702 (Original engravings, prints and lithographs)

Product Group 9703 (Original sculptures and statuary, in any material)

Product Group 9706 (Antiques of > 100 years old)




Arts & Crafts Supplies Imports Analysis by Region



We can see that the largest import market for these products is Europe & Central Asia (approximately US$ 13 billion in 2016).  However average annual import growth between 2012 and 2016 was actually negative in this region.  This means entering the market and gaining share would be quite difficult.  North America and East Asia & the Pacific both showed strong growth during this time period with substantial import volume.  Targeting these regions could be easier. 


Targeting countries in your own region of the world first is sometimes the easiest way to start growing intentionally.  We now focus on each one of these regions individually to understand what countries might be your best targets for international expansion.  High import volume and high year over year import growth are two metrics you want to continue focusing on when looking at countries within a specific region.




Arts & Crafts Supplies Imports Analysis for East Asia & Pacific Countries



Within East Asia & Pacific, the countries with the highest volume of imports in 2016 are China, Hong Kong, Taiwan, South Korea, Japan and Singapore.  Hong Kong and Singapore also have strong import growth.  In addition, Vietnam and the Philippines also have high growth in imports making them great targets for expansion.




Arts & Crafts Supplies Imports Analysis for Europe & Central Asia Countries



Within Europe & East Asia, the countries with the highest volume of imports in 2016 are the United Kingdom, Switzerland, Germany, France and the Netherlands.  Switzerland also has strong year over year import growth.  In addition, Ireland, Poland, Czech Republic, Luxembourg, Hungary, Serbia and Lithuania also have high growth in imports although limited volume.




Arts & Crafts Supplies Imports Analysis for Latin America & Caribbean Countries



Within Latin America & Caribbean, the countries with the highest volume of imports in 2016 are Mexico, Venezuela, Brazil, Argentina, Chile, British Virgin Islands, Peru and Colombia.  Import growth in Venezuela and the British Virgin Islands has also been strong.  In addition, the Bahamas, Dominican Republic and Cuba have all been posting high growth in imports as well.




Arts & Crafts Supplies Imports Analysis for Middle East & North Africa Countries



Within the Middle East & North Africa, the countries with the highest volume of imports in 2016 are the United Arab Emirates, Saudi Arabia, Israel, Iran and Qatar.  Only Saudi Arabia also has positive growth in imports.  In addition, Bahrain has had positive growth in imports although limited volume.




Arts & Crafts Supplies Imports Analysis for North America Countries



Within North America, the countries with the highest volume of imports in 2016 are the United States and Canada.  The United States also has strong year over year import growth.  




Arts & Crafts Supplies Imports Analysis for South Asia Countries



Within South Asia, the countries with the highest volume of imports in 2016 are India, Pakistan and Sri Lanka.  All three have had quite strong year over year growth in imports as well.




Arts & Crafts Supplies Imports Analysis for Sub-Saharan Africa Countries



Within Sub-Saharan Africa, the countries with the highest volume of imports in 2016 are South Africa, Nigeria, Kenya, Zimbabwe, Mauritius and Angola.  Import growth in all these countries, however, has been negative.




Getting Serious About Expanding Internationally?


Analyzing data is the first step to building a strategic plan for international expansion.  Once you've identified your potential target countries for expansion, you can use our online platform to find local partners in those countries.  Learn more about our platform here and then signup to add your products, set your partnership terms and review partnership offers you'll start receiving from local partners.