Top Export Markets for Beverages

Mufaddal K.

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If you are a beverage manufacturer looking to expand internationally, identifying the right countries to target internationally can be difficult.  This article analyzes import volumes for these products for different countries between 2012 and 2016.  Based on this analysis we identify the fastest growing and largest export markets for these products to help you prioritize your international expansion strategies.


The data in this analysis is from the International Trade Centre (ITC).  It is limited to the following product categories as categorized by the ITC:

Product Group 2009 (Fruit juices)

Product Group 2201 (Waters, not containing added sugar, other sweetening matter or flavoured)

Product Group 2202 (Waters, containing added sugar or other sweetening matter or flavoured)

Product Group 2209 (Vinegar and substitutes for vinegar obtained from acetic acid)




Beverage Imports Analysis by Region



We can see that the largest import market for these products is Europe & Central Asia (approximately US$ 19 billion in 2016) .  However average annual import growth between 2012 and 2016 was actually negative in this region.  This means entering the market and gaining share would be quite difficult.  However, we can see that North America and East Asia & the Pacific showed strong growth during this time period with substantial import volume.  Targeting these regions could be easier. 


Targeting countries in your own region of the world first is sometimes the easiest way to start growing intentionally.  We now focus on each one of these regions individually to understand what countries might be your best targets for international expansion.  High import volume and high year over year import growth are two metrics you want to continue focusing on when looking at countries within a specific region.




Beverage Imports Analysis for East Asia & Pacific Countries



Within East Asia & Pacific, the countries with the highest volume of beverage imports in 2016 are Japan, Hong Kong, China, Vietnam, Australia, Singapore and South Korea.  Of these countries Hong Kong, China, Vietnam and Singapore show strong growth as well.  In addition, Cambodia, Laos and Phillipines also have high growth in imports making them a great target for expansion.



Beverage Imports Analysis for Europe & Central Asia Countries



Within Europe & East Asia, the countries with the highest volume of beverage imports in 2016 are Germany, United Kingdom, Netherlands, France, Belgium, Austria and Spain.  Most of these have limited year over year import growth.  In addition, Czech Republic, Hungary, Croatia, Serbia and Uzebekistan have high growth in imports although limited volume.




Beverage Imports Analysis for Latin America & Caribbean Countries



Within Latin America & Caribbean, the countries with the highest volume of beverage imports in 2016 are Mexico, Colombia, Chile, Panama, El Salvador, Guatemala and Honduras.  Of these countries, import growth in Colombia, Chile, El Salvador, Guatemala and Costa Rica has been strong as well.  Year over year imports in Colombia have grown particularly quickly.  In addition, Dominican Republic, Peru and Cuba have been posting high growth in imports as well.




Beverage Imports Analysis for Middle East & North Africa Countries



Within the Middle East & North Africa, the countries with the highest volume of beverage imports in 2016 are Saudi Arabia, United Arab Emirates, Oman, Kuwait and Israel.  Most of these countries have strong growth in imports as well.  In addition, Jordan has had high growth in imports although limited volume.




Beverage Imports Analysis for North America Countries



Within North America, the countries with the highest volume of beverage imports in 2016 are the United States and Canada.  The United States has also seen strong year over year growth.  




Beverage Imports Analysis for South Asia Countries



Within South Asia, the countries with the highest volume of beverage imports in 2016 are India and the Maldives.  Both have had quite strong year over year growth in imports as well.  In addition, Nepal, Pakistan and Sri Lanka have had high growth in imports although limited volume.




Beverage Imports Analysis for Sub-Saharan Africa Countries



Within Sub-Saharan Africa, the countries with the highest volume of beverage imports in 2016 are South Africa, Botswana, Namibia, Nigeria, Senegal and Congo.  Import growth in South Africa and Nigeria has been negative but the other countries have seen strong import growth.  In addition, Comoros, Guinea, Equitorial Guinea, Ethopia, Mali and Malawi have high growth in imports although limited volume.




Getting Serious About Expanding Internationally?


Analyzing data is the first step to building a strategic plan for international expansion.  Once you've identified your potential target countries for expansion, you can use our online platform to find local partners in those countries.  Learn more about our platform here and then signup to add your products, set your partnership terms and review partnership offers you'll start receiving from local partners within a few hours.