Top Export Markets for Games & Hobby Products

Mufaddal K.

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If you are a games or hobby product manufacturer looking to expand internationally, identifying the right countries to target internationally can be difficult.  This article analyzes import volumes for these products for different countries between 2012 and 2016.  Based on this analysis we identify the fastest growing and largest export markets for these products to help you prioritize your international expansion strategies.


The data in this analysis is from the International Trade Centre (ITC).  It is limited to the following product categories as categorized by the ITC:

Product Group 9504 (Articles for funfair, table or parlour games)

Product Group 9505 (Festival, carnival or other entertainment articles)

Product Group 9705 (Collections and collector's pieces of scientific, historical or archaeological interest)




Games & Hobby Products Imports Analysis by Region



We can see that the largest import market for these products is Europe & Central Asia (approximately US$ 15 billion in 2016).  Average annual import growth between 2012 and 2016 was about flat in this region.  This means entering the market and gaining share would be somewhat difficult.  Most other regions have seen declines in year over year import growth.  The only region with strong growth has been the Middle East but import volume for this region is fairly limited.  Targeting such growing regions is usually easier. 


Targeting countries in your own region of the world first is sometimes the easiest way to start growing intentionally.  We now focus on each one of these regions individually to understand what countries might be your best targets for international expansion.  High import volume and high year over year import growth are two metrics you want to continue focusing on when looking at countries within a specific region.




Games & Hobby Products Imports Analysis for East Asia & Pacific Countries



Within East Asia & Pacific, the countries with the highest volume of imports in 2016 are Hong Kong, Japan, Australia and China.  Australia and China have strong year over year import growth as well.  In addition, South Korea, the Philippines, Vietnam, Malaysia and Thailand also have high growth in imports making them great targets for expansion.




Games & Hobby Products Imports Analysis for Europe & Central Asia Countries



Within Europe & East Asia, the countries with the highest volume of imports in 2016 are Netherlands, United Kingdom, Germany, France, Spain, Italy and Poland.  Most of these countries have limited growth with the exception of Germany, France and Italy.  In addition, Denmark, Czech Republic, Romania, Greece, Portugal, Hungary, Bulgaria and Croatia have high growth in imports although limited volume.




Games & Hobby Products Imports Analysis for Latin America & Caribbean Countries



Within Latin America & Caribbean, the countries with the highest volume of imports in 2016 are Mexico, Argentia, Chile, Peru, Paraguay, Colombia and Panama.  Import growth in these countries has also been negative with the exception of Mexico.  In addition, Costa Rica, Guatelmala and Dominican Republic have all been posting high growth in imports as well.




Games & Hobby Products Imports Analysis for Middle East & North Africa Countries



Within the Middle East & North Africa, the countries with the highest volume of imports in 2016 are the United Arab Emirates, Saudi Arabia, Israel and Kuwait.  All of these countries have strong growth in imports as well.  In addition, Morocco, Malta, Bahrain and Oman have had high growth in imports although limited volume.




Games & Hobby Products Imports Analysis for North America Countries



Within North America, the countries with the highest volume of imports in 2016 are the United States and Canada.  Both however have had negative year over year import growth.  




Games & Hobby Products Imports Analysis for South Asia Countries



Within South Asia, the countries with the highest volume of imports in 2016 are India and Pakistan.  Pakistan has had quite strong year over year growth in imports as well.



Games & Hobby Products Imports Analysis for Sub-Saharan Africa Countries



Within Sub-Saharan Africa, the countries with the highest volume of imports in 2016 are South Africa, Kenya, Namibia and Angola.  Kenya and Namibia have seen strong import growth as well.




Getting Serious About Expanding Internationally?


Analyzing data is the first step to building a strategic plan for international expansion.  Once you've identified your potential target countries for expansion, you can use our online platform to find local partners in those countries.  Learn more about our platform here and then signup to add your products, set your partnership terms and review partnership offers you'll start receiving from local partners.