Top Export Markets for Gift & Novelty Products

Mufaddal K.

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If you are a gift or novelty product manufacturer looking to expand internationally, identifying the right countries to target internationally can be difficult.  This article analyzes import volumes for these products for different countries between 2012 and 2016.  Based on this analysis we identify the fastest growing and largest export markets for these products to help you prioritize your international expansion strategies.


The data in this analysis is from the International Trade Centre (ITC).  It is limited to the following product categories as categorized by the ITC:

Product Group 6913 (Statuettes and other ornamental ceramic articles)

Product Group 9601 (Worked ivory, bone, shell, horn, coral, mother-of-pearl and other animal carving material)

Product Group 9602 (Vegetable or mineral carvings; carvings of wax, paraffin, natural gums and other carved articles)

Product Group 9605 (Travel sets for personal toilet, sewing or shoe or clothes cleaning)




Gifts & Novelty Products Imports Analysis by Region



We can see that the largest import market for these products is Europe & Central Asia (approximately US$ 1 billion in 2016).  However average annual import growth between 2012 and 2016 was actually negative in this region.  This means entering the market and gaining share would be quite difficult.  North America and East Asia & the Pacific both showed strong growth during this time period with substantial import volume.  Targeting these regions could be easier. 


Targeting countries in your own region of the world first is sometimes the easiest way to start growing intentionally.  We now focus on each one of these regions individually to understand what countries might be your best targets for international expansion.  High import volume and high year over year import growth are two metrics you want to continue focusing on when looking at countries within a specific region.




Gifts & Novelty Products Imports Analysis for East Asia & Pacific Countries



Within East Asia & Pacific, the countries with the highest volume of imports in 2016 are Hong Kong, Japan, Taiwan and Australia.  Hong Kong and Taiwan have also had strong year over year import growth.  In addition, Malaysia, China, South Korea, Vietnam and the Philippines also have high growth in imports making them great targets for expansion.




Gifts & Novelty Products Imports Analysis for Europe & Central Asia Countries



Within Europe & East Asia, the countries with the highest volume of imports in 2016 are Germany, United Kingdom, Netherlands, France, Italy and Spain.  Only the United Kingdom has also had positive import growth.  In addition, Denmark, Poland, Ireland, Czech Republic and Norway have had high growth in imports although limited volume.




Gifts & Novelty Products Imports Analysis for Latin America & Caribbean Countries



Within Latin America & Caribbean, the countries with the highest volume of imports in 2016 are Mexico, Brazil, Peru, Chile, Argentina and Panama.  Import growth in Mexico and Peru has also been positive.



Gifts & Novelty Products Imports Analysis for Middle East & North Africa Countries



Within the Middle East & North Africa, the countries with the highest volume of imports in 2016 are the United Arab Emirates, Iran, Saudi Arabia, Israel and Qatar.  Israel and Qatar have strong growth in imports as well.  In addition, Algeria and Morocco have had high growth in imports although limited volume.




Gifts & Novelty Products Imports Analysis for North America Countries



Within North America, the countries with the highest volume of imports in 2016 are the United States and Canada.  Both also have strong year over year import growth.  




Gifts & Novelty Products Imports Analysis for South Asia Countries



Within South Asia, the countries with the highest volume of imports in 2016 are India and Pakistan.  Pakistan has also had strong year over year growth in imports as well.




Gifts & Novelty Products Imports Analysis for Sub-Saharan Africa Countries



Within Sub-Saharan Africa, the countries with the highest volume of imports in 2016 are Kenya and South Africa.  Imports in Kenya have been growing extraordinarily fast.



Getting Serious About Expanding Internationally?


Analyzing data is the first step to building a strategic plan for international expansion.  Once you've identified your potential target countries for expansion, you can use our online platform to find local partners in those countries.  Learn more about our platform here and then signup to add your products, set your partnership terms and review partnership offers you'll start receiving from local partners.