Top Export Markets for Household Appliances

Mufaddal K.

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If you are a household or kitchen appliance manufacturer looking to expand internationally, identifying the right countries to target internationally can be difficult.  This article analyzes import volumes for these products for different countries between 2012 and 2016.  Based on this analysis we identify the fastest growing and largest export markets for these products to help you prioritize your international expansion strategies.


The data in this analysis is from the International Trade Centre (ITC).  It is limited to the following product categories as categorized by the ITC:

Product Group 7321 (Stoves, ranges, cookers, barbecues, plate warmers and similar non-electric domestic appliances)

Product Group 7322 (Radiators for central heating, non-electrically heated; air heaters and hot air distributors)

Product Group 8418 (Refrigerators, freezers and other refrigerating or freezing equipment)

Product Group 8422 (Dish washing machines; machinery for cleaning, drying, filling, closing, sealing or labelling containers)

Product Group 8450 (Household or laundry-type washing machines)

Product Group 8452 (Sewing machines and furniture, bases and covers specially designed for sewing machines)

Product Group 8509 (Electro-mechanical domestic appliances)

Product Group 8516 (Electric water heaters & space heaters; electro-thermic hair-dressing & other domestic electro-thermic appliances)




Household & Kitchen Appliance Imports Analysis by Region



We can see that the largest import market for these products is Europe & Central Asia (approximately US$ 68 billion in 2016) .  However average annual import growth between 2012 and 2016 was actually negative in this region.  This means entering the market and gaining share would be quite difficult.  North America showed strong growth during this time period with substantial import volume.  Targeting this region could be easier. 


Targeting countries in your own region of the world first is sometimes the easiest way to start growing intentionally.  We now focus on each one of these regions individually to understand what countries might be your best targets for international expansion.  High import volume and high year over year import growth are two metrics you want to continue focusing on when looking at countries within a specific region.




Household & Kitchen Appliance Imports Analysis for East Asia & Pacific Countries



Within East Asia & Pacific, the countries with the highest volume of imports in 2016 are Japan, China, Australia, South Korea, Vietnam and Hong Kong.  Australia, South Korea and Vietnam have also had strong year over year import growth.  In addition, Malaysia, Taiwan, the Philippines and New Zealand also have high growth in imports making them great targets for expansion.




Household & Kitchen Appliance Imports Analysis for Europe & Central Asia Countries



Within Europe & East Asia, the countries with the highest volume of imports in 2016 are Germany, France, United Kingdom, Italy, Spain, Netherlands, Russia and Poland.  Most of these have had positive import growth with the exception of France and Russia.  In addition, Czech Republic, Romania, Hungary, Portugal and Slovak Republic have high growth in imports although limited volume.




Household & Kitchen Appliance Imports Analysis for Latin America & Caribbean Countries



Within Latin America & Caribbean, the countries with the highest volume of imports in 2016 are Mexico, Brazil, Chile, Argentia, Peru and Colombia.  Import growth in Mexico and Argentia has also been strong.  In addition, Costa Rica, Guatemala, Dominican Republic, El Salvador, Honduras, Cuba and Jamaica have all been posting high growth in imports as well.




Household & Kitchen Appliance Imports Analysis for Middle East & North Africa Countries



Within the Middle East & North Africa, the countries with the highest volume of imports in 2016 are Saudi Arabia, United Arab Emirates, Algeria, Iran, Israel and Egypt.  Saudi Arabia, Algeria and Israel have strong growth in imports as well.  In addition, Morocco, Kuwait, Jordan, Oman and Lebanon have had high growth in imports although limited volume.




Household & Kitchen Appliance Imports Analysis for North America Countries



Within North America, the countries with the highest volume of imports in 2016 are the United States and Canada.  The United States also has strong year over year import growth.  




Household & Kitchen Appliance Imports Analysis for South Asia Countries



Within South Asia, the countries with the highest volume of imports in 2016 are India, Pakistan and Sri Lanka.  All of them have had quite strong year over year growth in imports as well.  In addition, Nepal and the Maldives have had high growth in imports although limited volume.




Household & Kitchen Appliance Imports Analysis for Sub-Saharan Africa Countries



Within Sub-Saharan Africa, the countries with the highest volume of imports in 2016 are South Africa, Nigeria, Ethiopia, Kenya and Angola.  Import growth in Ethiopia and Kenya has been strong with imports in Ethiopia growing extraordinarily fast.  In addition, Cote d'Ivoire, Namibia, Zambia, Mozambique and the Republic of Congo have had high growth in imports although limited volume.




Getting Serious About Expanding Internationally?


Analyzing data is the first step to building a strategic plan for international expansion.  Once you've identified your potential target countries for expansion, you can use our online platform to find local partners in those countries.  Learn more about our platform here and then signup to add your products, set your partnership terms and review partnership offers you'll start receiving from local partners.