Top Export Markets for Household & Pet Supplies

Mufaddal K.

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If you are a household & pet supplies manufacturer looking to expand internationally, identifying the right countries to target internationally can be difficult.  This article analyzes import volumes for these products for different countries between 2012 and 2016.  Based on this analysis we identify the fastest growing and largest export markets for these products to help you prioritize your international expansion strategies.


The data in this analysis is from the International Trade Centre (ITC).  It is limited to the following product categories as categorized by the ITC:

Product Group 3405 (Shoe polish, furniture wax and floor waxes, polishes and creams for coachwork, glass or metal)

Product Group 4803 (Toilet tissue, paper towels and tissues, serviettes and similar paper products)

Product Group 4818 (Toilet paper; paper handkerchiefs, cleansing tissues, serviettes, napkins for babies, tampons, bed sheets)

Product Group 8301 (Padlocks and locks; clasps and frames with clasps; keys)

Product Group 9603 (Brooms, mops and dusters; paint pads and rollers; squeegees of rubber )




Household & Pet Supplies Imports Analysis by Region



We can see that the largest import market for these products is Europe & Central Asia (approximately US$ 17 billion in 2016).  However average annual import growth between 2012 and 2016 was actually negative in this region.  This means entering the market and gaining share would be quite difficult.  North America and East Asia & the Pacific both showed strong growth during this time period with substantial import volume.  Targeting these regions could be easier. 


Targeting countries in your own region of the world first is sometimes the easiest way to start growing intentionally.  We now focus on each one of these regions individually to understand what countries might be your best targets for international expansion.  High import volume and high year over year import growth are two metrics you want to continue focusing on when looking at countries within a specific region.




Household & Pet Supplies Imports Analysis for East Asia & Pacific Countries



Within East Asia & Pacific, the countries with the highest volume of imports in 2016 are Japan, China, Australia, Hong Kong and South Korea.  All of these countries also have strong import growth.  In addition, Singapore, Vietnam and the Philippines also have high growth in imports making them great targets for expansion.




Household & Pet Supplies Imports Analysis for Europe & Central Asia Countries



Within Europe & East Asia, the countries with the highest volume of imports in 2016 are Germany, United Kingdom, France, Begium, Netherlands, Poland and Spain.  The United Kingdom, Netherlands, Poland and Spain also have strong year over year import growth.  In addition, Slovak Republic, Hungary, Romania and Greece have high growth in imports although limited volume.




Household & Pet Supplies Imports Analysis for Latin America & Caribbean Countries



Within Latin America & Caribbean, the countries with the highest volume of imports in 2016 are Mexico, Brazil, Chile, Costa Rica and Guatemala.  Mexico, Costa Rica and Guatemala also have strong year over year import growth.  In addition, Honduras, Peru, the Dominican Republic, Nicargua, El Salvador and Paraguay have all been posting postive growth in imports as well.




Household & Pet Supplies Imports Analysis for Middle East & North Africa Countries



Within the Middle East & North Africa, the countries with the highest volume of imports in 2016 are Saudi Arabia, United Arab Emirates, Israel, Iran, Kuwait and Morocco.  Saudi Arabia and Israel have strong growth in imports as well.  In addition, Algeria, Lebanon and Jordan have had high growth in imports although limited volume.




Household & Pet Supplies Imports Analysis for North America Countries



Within North America, the countries with the highest volume of imports in 2016 are the United States and Canada.  The United States has had strong year over year growth in imports as well.  




Household & Pet Supplies Imports Analysis for South Asia Countries



Within South Asia, the countries with the highest volume of imports in 2016 are India, Pakistan and Sri Lanka.  All three have had positive year over year growth in imports as well.  In addition, the Maldives has had high growth in imports although limited volume.




Household & Pet Supplies Imports Analysis for Sub-Saharan Africa Countries



Within Sub-Saharan Africa, the countries with the highest volume of imports in 2016 are South Africa, Kenya, Ethiopia, Nigeria and Angola.  Import growth in Kenya and Ethiopia has been strong.  In addition, the Republic of Congo, Cote d'Ivoire, Guinea and Mozambique have had high growth in imports although limited volume.




Getting Serious About Expanding Internationally?


Analyzing data is the first step to building a strategic plan for international expansion.  Once you've identified your potential target countries for expansion, you can use our online platform to find local partners in those countries.  Learn more about our platform here and then signup to add your products, set your partnership terms and review partnership offers you'll start receiving from local partners.