Top Export Markets for Ice Cream & Frozen Foods
If you are a frozen food producer looking to expand internationally, identifying the right countries to target internationally can be difficult. This article analyzes import volumes for these products for different countries between 2012 and 2016. Based on this analysis we identify the fastest growing and largest export markets for these products to help you prioritize your international expansion strategies.
The data in this analysis is from the International Trade Centre (ITC). It is limited to the following product categories as categorized by the ITC:
Product Group 2105 (Ice cream and other edible ice, whether or not containing cocoa)
Frozen Food Imports Analysis by Region
We can see that the largest import market for these products is Europe & Central Asia (approximately US$ 2 billion in 2016) . However average annual import growth between 2012 and 2016 was actually negative in this region. This means entering the market and gaining share would be quite difficult. However, we can see that East Asia & the Pacific and the Middle East both showed strong growth during this time period. Targeting these regions could be easier.
Targeting countries in your own region of the world first is sometimes the easiest way to start growing intentionally. We now focus on each one of these regions individually to understand what countries might be your best targets for international expansion. High import volume and high year over year import growth are two metrics you want to continue focusing on when looking at countries within a specific region.
Frozen Food Imports Analysis for East Asia & Pacific Countries
Within East Asia & Pacific, the countries with the highest volume of imports in 2016 are China, Australia, Indonesia, Malaysia, Singapore, South Korea, Hong Kong, Taiwan and Japan. Most of these countries have strong growth with the exception of Japan. In addition, Thailand, Vietnam, New Caledonia and Mongolia also have high growth in imports making them a great target for expansion.
Frozen Food Imports Analysis for Europe & Central Asia Countries
Within Europe & East Asia, the countries with the highest volume of imports in 2016 are United Kingdom, Germany, France, Spain, Belgium, Netherlands and Italy. Most of these have limited growth with the exception of Germany and Belgium. In addition, Switzerland, Czech Republic, Romania, Poland, Ireland and Croatia have high growth in imports although limited volume.
Frozen Food Imports Analysis for Latin America & Caribbean Countries
Within Latin America & Caribbean, the countries with the highest volume of imports in 2016 are Mexico, Panama, Guatemala, El Salvador, Chile, Honduras and Brazil. Import growth in Panama, Guatemala, El Salvador and Chile has also been strong. Other countires in the region have much less import volume.
Frozen Food Imports Analysis for Middle East & North Africa Countries
Within the Middle East & North Africa, the countries with the highest volume of imports in 2016 are Saudi Arabia, United Arab Emirates, Oman and Kuwait. Most of these countries have strong growth in imports as well. In addition, Israel and Bahrain have had high growth in imports although limited volume.
Frozen Food Imports Analysis for North America Countries
Within North America, the countries with the highest volume of imports in 2016 are the United States and Canada. Both however have had negative year over year growth in imports.
Frozen Food Imports Analysis for South Asia Countries
Import volume within South Asian countries is extremely limited.
Frozen Food Imports Analysis for Sub-Saharan Africa Countries
Import volume within Sub-Saharan African countries is extremely limited.
Getting Serious About Expanding Internationally?
Analyzing data is the first step to building a strategic plan for international expansion. Once you've identified your potential target countries for expansion, you can use our online platform to find local partners in those countries. Learn more about our platform here and then signup to add your products, set your partnership terms and review partnership offers you'll start receiving from local partners within a few hours.