Top Export Markets for Sanitary & Plumbing Goods

Mufaddal K.

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If you are a sanitary ware or plumbing product manufacturer looking to expand internationally, identifying the right countries to target internationally can be difficult.  This article analyzes import volumes for these products for different countries between 2012 and 2016.  Based on this analysis we identify the fastest growing and largest export markets for these products to help you prioritize your international expansion strategies.


The data in this analysis is from the International Trade Centre (ITC).  It is limited to the following product categories as categorized by the ITC:

Product Group 3922 (Plastic baths, sinks, bidets, seats and covers and similar sanitary ware)

Product Group 6910 (Ceramic sinks, baths, bidets, urinals and similar sanitary fixtures)

Product Group 7324 (Iron or steel sanitary ware, and parts thereof)




Sanitary Ware & Plumbing Products Imports Analysis by Region



We can see that the largest import market for these products is Europe & Central Asia (approximately US$ 6 billion in 2016).  However average annual import growth between 2012 and 2016 was actually negative in this region.  This means entering the market and gaining share would be quite difficult.  However, North America and East Asia & the Pacific  both showed strong growth during this time period with substantial import volume.  Targeting these regions could be easier. 


Targeting countries in your own region of the world first is sometimes the easiest way to start growing intentionally.  We now focus on each one of these regions individually to understand what countries might be your best targets for international expansion.  High import volume and high year over year import growth are two metrics you want to continue focusing on when looking at countries within a specific region.




Sanitary Ware & Plumbing Products Imports Analysis for East Asia & Pacific Countries



Within East Asia & Pacific, the countries with the highest volume of imports in 2016 are Australia, Japan, South Korea, Vietnam and Malaysia.  Most of these countries have strong import growth as well.  In addition, Thailand, Taiwan, New Zealand, Philippines and Cambodia also have high growth in imports making them great targets for expansion.




Sanitary Ware & Plumbing Products Imports Analysis for Europe & Central Asia Countries



Within Europe & East Asia, the countries with the highest volume of imports in 2016 are Germany, United Kingdom, France, Italy, Netherlands, Spain and Belgium.  Germany, United Kingdom, Italy and Spain have strong growth in imports as wel.  In addition, Poland, Czech Republic, Romania, Hungary, Portugal, Bulgaria, Ireland and Lithuania have high growth in imports although limited volume.




Sanitary Ware & Plumbing Products Imports Analysis for Latin America & Caribbean Countries



Within Latin America & Caribbean, the countries with the highest volume of imports in 2016 are Mexico, Chile, Dominican Republic, Panama, Colombia and Brazil.  Import growth in Mexico, Panama and Dominican Republic has also been strong.  In addition, Costa Rica, Guatemala, Peru, Bolivia, Nicaragua, Jamaica, Honduras and El Salvador have all been posting high growth in imports as well.




Sanitary Ware & Plumbing Products Imports Analysis for Middle East & North Africa Countries



Within the Middle East & North Africa, the countries with the highest volume of imports in 2016 are Saudi Arabia, United Arab Emirates, Israel, Algeria, Iran and Qatar.  Most of these countries have strong growth in imports as well.  In addition, Kuwait, Morocco, Jordan, Egypt, Djibouti and Malta have had high growth in imports although limited volume.




Sanitary Ware & Plumbing Products Imports Analysis for North America Countries



Within North America, the countries with the highest volume of imports in 2016 are the United States and Canada.  The United States also has strong year over year import growth.  




Sanitary Ware & Plumbing Products Imports Analysis for South Asia Countries



Within South Asia, the country with the highest volume of imports in 2016 is India.  India had strong year over year growth in imports as well.  In addition, Sri Lanka, the Maldives and Pakistan have had high growth in imports although limited volume.




Sanitary Ware & Plumbing Products Imports Analysis for Sub-Saharan Africa Countries



Within Sub-Saharan Africa, the countries with the highest volume of imports in 2016 are South Africa, Kenya, Nigeria, Guinea, Ethiopia and Angola.  Import growth in most of these countries has also been strong.  In addition, the Republic of Congo, Somalia, the Democratic Republic of Congo, Cote d'Ivoire, Rwanda and Senegal have high growth in imports although limited volume.




Getting Serious About Expanding Internationally?


Analyzing data is the first step to building a strategic plan for international expansion.  Once you've identified your potential target countries for expansion, you can use our online platform to find local partners in those countries.  Learn more about our platform here and then signup to add your products, set your partnership terms and review partnership offers you'll start receiving from local partners.