Top Export Markets for Stationery Supplies

Mufaddal K.

articleImg

If you are a stationery supplies manufacturer looking to expand internationally, identifying the right countries to target internationally can be difficult.  This article analyzes import volumes for these products for different countries between 2012 and 2016.  Based on this analysis we identify the fastest growing and largest export markets for these products to help you prioritize your international expansion strategies.


The data in this analysis is from the International Trade Centre (ITC).  It is limited to the following product categories as categorized by the ITC:

Product Group 4802 (Uncoated paper and paperboard)

Product Group 4804 (Uncoated kraft paper and paperboard)

Product Group 4805 (Other paper and paperboard)

Product Group 4807 (Composite paper and paperboard)

Product Group 4808 (Corrugated paper and paperboard)

Product Group 4809 (Carbon paper)

Product Group 4810 (Paper and paperboard, coated with kaolin "China clay" or other inorganic substances)

Product Group 4811 (Paper, paperboard, cellulose wadding and webs of cellulose fibres)

Product Group 4816 (Carbon paper with full duplicator stencils and offset plates of paper)

Product Group 4817 (Envelopes, letter cards, plain postcards; boxes, pouches, paper wallets and writing compendiums)

Product Group 4819 (Paper cartons, boxes, cases, bags and other packing containers)

Product Group 4820 (Registers, account books, note books, binders, folders, file covers and similar articles)

Product Group 4821 (Paper or paperboard labels of all kinds)

Product Group 4822 (Bobbins, spools, cops and similar supports of paper pulp, paper or paperboard)

Product Group 4823 (Paper, paperboard, cellulose wadding and webs of cellulose fibres, in strips or rolls)

Product Group 49 (Printed books, newspapers, pictures and other products of the printing industry)

Product Group 8305 (Metal fittings for loose-leaf binders or files, letter clips, letter corners, paper clips; metal staples)

Product Group 9606 (Buttons, press-fasteners, snap-fasteners and press-studs)

Product Group 9607 (Slide fasteners and parts thereof)

Product Group 9608 (Ball-point pens; felt tipped pens and markers; fountain pens; pen-holders, pencil-holders)

Product Group 9609 (Pencils, crayons, pencil leads, pastels, drawing charcoals, writing or drawing chalks)

Product Group 9610 (Slates and boards)

Product Group 9611 (Hand-operated date, sealing or numbering stamps; hand-operated composing sticks and hand printing sets)

Product Group 9612 (Typewriter or similar ribbons; ink-pads)

Product Group 9704 (Postage or revenue stamps)




Stationery Supplies Imports Analysis by Region



We can see that the largest import market for these products is Europe & Central Asia (approximately US$ 86 billion in 2016).  However average annual import growth between 2012 and 2016 was actually negative in this region.  This means entering the market and gaining share would be quite difficult.  Most other major regions also showed negative import growth during this time period.  


Targeting countries in your own region of the world first is sometimes the easiest way to start growing intentionally.  We now focus on each one of these regions individually to understand what countries might be your best targets for international expansion.  High import volume and high year over year import growth are two metrics you want to continue focusing on when looking at countries within a specific region.




Stationery Supplies Imports Analysis for East Asia & Pacific Countries



Within East Asia & Pacific, the countries with the highest volume of imports in 2016 are China, Japan, Hong Kong, Vietnam and Australia.  Vietnam also showed strong import growth during this period.  In addition, South Korea, the Philippines and Cambodia also have high growth in imports making them great targets for expansion.




Stationery Supplies Imports Analysis for Europe & Central Asia Countries



Within Europe & East Asia, the countries with the highest volume of imports in 2016 are Germany, France, United Kingdom, Italy, Belgium and the Netherlands.  All of these countries however have negative import growth.  The only major European markets with positive import growth inlcude Poland, Czech Republic, Romania and Slovenia.




Stationery Supplies Imports Analysis for Latin America & Caribbean Countries



Within Latin America & Caribbean, the countries with the highest volume of imports in 2016 are Mexico, Argentia, Chile, Brazil, Peru, Colombia, Guatemala and Costa Rica.  Import growth in these countries however has been negative.  The only major markets in this region with positive import growth include Dominican Republic, Paraguay, Bolivia and Nicaragua.




Stationery Supplies Imports Analysis for Middle East & North Africa Countries



Within the Middle East & North Africa, the countries with the highest volume of imports in 2016 are the United Arab Emirates, Egypt, Iran, Morocco, Algeria and Israel.  Morocco and Algeria also have positive growth in imports as well.  In addition, Jordan and Djibouti also have positive growth in imports although limited volume.




Stationery Supplies Imports Analysis for North America Countries



Within North America, the countries with the highest volume of imports in 2016 are the United States and Canada.  The United States also has positive year over year import growth.  




Stationery Supplies Imports Analysis for South Asia Countries



Within South Asia, the countries with the highest volume of imports in 2016 are India, Pakistan and Sri Lanka.  Sri Lanka has also had quite strong year over year growth in imports as well.  In addition, Nepal and the Maldives have had high growth in imports although limited volume.




Stationery Supplies Imports Analysis for Sub-Saharan Africa Countries



Within Sub-Saharan Africa, the countries with the highest volume of imports in 2016 are South Africa, Nigeria, Kenya and Ethiopia.  Import growth in Kenya and Ethiopia has also been strong.  In addition, Uganda, Madagascar, Mozambique, the Republic of Congo and Guinea have had high growth in imports although limited volume.




Getting Serious About Expanding Internationally?


Analyzing data is the first step to building a strategic plan for international expansion.  Once you've identified your potential target countries for expansion, you can use our online platform to find local partners in those countries.  Learn more about our platform here and then signup to add your products, set your partnership terms and review partnership offers you'll start receiving from local partners.