• Insight
     -  Jennifer H.
    June 16, 2014

    One of the most talked about challenges in business today is how to gain more market share. The more of the marketplace that is buying your product, the more profit you generate. There are dozens, if …

  • Insight
     -  Jennifer H.
    June 01, 2014

    While it may seem counter-intuitive, it is entirely possible for a firm to be successful while it remains unprofitable. This phenomenon has been observed in businesses ranging from startups to …

  • Insight
     -  Jennifer H.
    June 22, 2014

    Do you have an online business or sell a majority of your stock through online sales? Then you'll want to understand the conversion funnel. In one sentence, the conversion funnel is the process by …

  • Insight
     -  Jennifer H.
    July 14, 2014

    Advertisements have become so ubiquitous in today's society that they almost go about unnoticed by many consumers. The more time that targeted audiences spend online, whether it be on a computer, …

  • Insight
     -  Jennifer H.
    June 16, 2014

    Customer satisfaction has never been more important than it is in our digitally advanced societies. Have you ever wondered why this is so? The answer can be put into two words: customer reviews. This …