Speciality: Generalist article writer

Industry Focus: Various

Susmita enjoys creating content on various business related topics. She has experience working in mutlinational companies such as Deloitte in roles ranging from marketing, customer service, alumni relations and database management. She graduated from the West Bengal University of Technology.

  • Insight
     -  Susmita B.
    September 20, 2014

    The retail industry seems to be ever growing and is overwhelmed with rising consumer demand. It is vital to keep inventory in control for any retail business to keep going. Inventory is the goods …

  • Insight
     -  Susmita B.
    November 05, 2014

    The virtual world of networking and socializing through social media sites has totally changed the way people interact with each other. Not only personal interactions, but business communications are …

  • Insight
     -  Susmita B.
    November 14, 2014

    If revenue is the heart of a business, then customer satisfaction can be considered the lungs. A business has to keep its customers satisfied at all times to survive in highly competitive …

  • Insight
     -  Susmita B.
    September 04, 2014

    Email marketing has become an invaluable component of online marketing. It is faster, cheaper and more effective than traditional mailing and many other digital marketing tactics. Many online …

  • Insight
     -  Susmita B.
    December 27, 2014

    Benchmarking is the process in which performance or quality of a particular business process or product/service is compared with best in class companies.  Top businesses always strive to …

  • Case Study
     -  Susmita B.
    December 28, 2014

    Non-profit organizations run mostly on donations and raising funds can be an arduous, timely and expensive task. The Abbe Pierre Foundation in France noticed that raising funds became easier as they …

  • Insight
     -  Susmita B.
    December 05, 2014

    By examining the profitability of a business, can you tell whether the business has good cash flow? As it turns out, a profitable business may or may not have a good, positive cash flow. Profit is …