Speciality: Generalist article writer

Industry Focus: Various

Susmita enjoys creating content on various business related topics. She has experience working in mutlinational companies such as Deloitte in roles ranging from marketing, customer service, alumni relations and database management. She graduated from the West Bengal University of Technology.

  • Insight
     -  Susmita B.
    November 05, 2014

    The virtual world of networking and socializing through social media sites has totally changed the way people interact with each other. Not only personal interactions, but business communications are …

  • Insight
     -  Susmita B.
    September 04, 2014

    Email marketing has become an invaluable component of online marketing. It is faster, cheaper and more effective than traditional mailing and many other digital marketing tactics. Many online …

  • Insight
     -  Susmita B.
    September 01, 2014

    Every successful product will go through various stages in its lifetime; Introduction, Growth, Maturity and Decline. When the majority of products in a product line reach the late ‘maturity& …

  • Insight
     -  Susmita B.
    June 11, 2014

    Accounting is the language in which economic communication takes place. It measures processes and communicates details of financial activities of economic business entities.  Accounting as a …

  • Insight
     -  Susmita B.
    September 20, 2014

    The retail industry seems to be ever growing and is overwhelmed with rising consumer demand. It is vital to keep inventory in control for any retail business to keep going. Inventory is the goods …

  • Case Study
     -  Susmita B.
    December 28, 2014

    Non-profit organizations run mostly on donations and raising funds can be an arduous, timely and expensive task. The Abbe Pierre Foundation in France noticed that raising funds became easier as they …

  • Insight
     -  Susmita B.
    December 05, 2014

    By examining the profitability of a business, can you tell whether the business has good cash flow? As it turns out, a profitable business may or may not have a good, positive cash flow. Profit is …