• Insight
     -  Susmita B.
    July 24, 2014

    Every business wants to excel and in order to do that synchronizing revenue, expenses and profitability of the business is necessary. Theoretically it is easy to achieve both growth and profitability …

  • Insight
     -  Subarna S.
    November 22, 2013

    Strategic plans ought to align with the overall vision and mission of an organization.  As the business environment changes it is important to assess and revise a company's strategic plan to …

  • External Analysis
     -  Richard F.
    August 08, 2015

    Attribution analysis is the process of measuring the impetus of each consumer touch point down the funnel to conversion. Clearly, if we do not have this data we do not know what we are doing well, …

  • External Analysis
     -  Ramu I.
    May 15, 2015

    This article is a summary of "How To Get the Most from Big Data" by Matt Ariker, Peter Breuer, and Tim McGuire first published by McKinsey & Co.The process of simply collecting big data does not …

  • Insight
     -  Subarna S.
    November 18, 2013

    C level executives are the stewards of their corporate vessels and are constantly facing difficult questions about what direction to take.  Figuring out where to guide their vessels is referred …

  • External Analysis
     -  Richard F.
    March 07, 2015

    Exchange theory holds we base decisions on the relative benefits of the options, and make most-pleasure-least-pain choices unless we have ulterior motives. Marketers hope to influence these outcomes …

  • External Analysis
     -  Ramu I.
    February 21, 2015

    Some recent research at the Harvard Business School has studied the risks for both businesses and investors who focus on short-term results. Businesses that focus on short-term profitability rather …