• Case Study
     -  Richard F.
    November 04, 2014

    In late 2013, Kiwi shoe polish was losing its market share in Kenya. The African country is a growing market for shoe polish as more and more people work in sectors where having polished shoes in the …

  • Insight
     -  Richard F.
    April 17, 2016

    As a writer of many years’ standing, predating even Google, I have watched the ebb and flow of SEO with interest. Especially in terms of how it's impacted on-page optimizing. Throughout the …

  • Case Study
     -  Richard F.
    October 26, 2014

    How many firms can you think of that launched in March 2012 and had 2.5 million unique views that July, 4.0 million that August, 6.0 million that September and 8.7 million in October of the same year? …

  • Insight
     -  Daniel G.
    November 25, 2013

    A warranty is a promise by a manufacturer that a certain product is free from defects and that it will perform optimally as required.  A guarantee, though similar to a warranty, is an assurance …

  • Insight
     -  Susmita B.
    November 05, 2014

    The virtual world of networking and socializing through social media sites has totally changed the way people interact with each other. Not only personal interactions, but business communications are …

  • Case Study
     -  Richard F.
    February 29, 2016

    Did you know that the Kellogg’s cereal enterprise was started in a sanatorium at Battle Creek, Michigan just before the turn of the century in 1898? It sounds crazy, but that's where the …

  • Insight
     -  Richard F.
    November 22, 2015

    In ecommerce, a conversion is the act of getting a website visitor to take some action after we've lured them from social media or beat out the competition in a Google search. Conversion rate is the …