• Insight
     -  Richard F.
    April 17, 2016

    As a writer of many years’ standing, predating even Google, I have watched the ebb and flow of SEO with interest. Especially in terms of how it's impacted on-page optimizing. Throughout the …

  • Insight
     -  Richard F.
    April 24, 2016

    Using Google Analytics may be a bit confusing.  But like with all platforms, with a little trial &error and then reading articles like this one, you should be a "GA" expert in no time.Google …

  • Case Study
     -  Richard F.
    November 04, 2014

    In late 2013, Kiwi shoe polish was losing its market share in Kenya. The African country is a growing market for shoe polish as more and more people work in sectors where having polished shoes in the …

  • Insight
     -  Ramu I.
    September 05, 2014

    The 3Cs is a business framework which was developed by strategist Kenichi Ohmae (the head of McKinsey Japan for a number of years). The framework offers an overview of the factors which have to be …

  • Insight
     -  Susmita B.
    November 05, 2014

    The virtual world of networking and socializing through social media sites has totally changed the way people interact with each other. Not only personal interactions, but business communications are …

  • Case Study
     -  Richard F.
    July 25, 2015

    The emergence of social media spawned new opportunities to get marketing news out. Notable successes include Burger King’s subservient chicken campaign, Blendtec’s will it blend videos …

  • Insight
     -  Richard F.
    July 23, 2015

    If we really want to know exactly what consumers think about our business, then we should ask each one of them individually, but that would be impractical. Moreover, we do not know all their names. …