• Case Study
     -  Richard F.
    November 04, 2014

    In late 2013, Kiwi shoe polish was losing its market share in Kenya. The African country is a growing market for shoe polish as more and more people work in sectors where having polished shoes in the …

  • Insight
     -  Richard F.
    April 17, 2016

    As a writer of many years’ standing, predating even Google, I have watched the ebb and flow of SEO with interest. Especially in terms of how it's impacted on-page optimizing. Throughout the …

  • Insight
     -  Richard F.
    April 24, 2016

    Using Google Analytics may be a bit confusing.  But like with all platforms, with a little trial &error and then reading articles like this one, you should be a "GA" expert in no time.Google …

  • Insight
     -  Richard F.
    November 28, 2015

    Most social media channels were started by a few college geeks in a parent’s garage, in the hopes of striking it rich and retiring famous. Each has tried to find a different gap in a cluttered …

  • Insight
     -  Dimitrios Matsoulis
    March 14, 2015

    People travel more than ever and the good news is that all forecasts show an explosion of future travel numbers for both business and leisure. Hotels theoretically have the wind in their sails. …

  • Insight
     -  Susmita B.
    November 05, 2014

    The virtual world of networking and socializing through social media sites has totally changed the way people interact with each other. Not only personal interactions, but business communications are …

  • Case Study
     -  Ramu I.
    October 15, 2014

    A recent study has found that many of the world's top brands are using Twitter as a marketing tool. Of the Interbrand 100, 58% had at least 100,000 followers and 17% had more than 1 million. 92% of …