• Case Study
     -  Richard F.
    November 04, 2014

    In late 2013, Kiwi shoe polish was losing its market share in Kenya. The African country is a growing market for shoe polish as more and more people work in sectors where having polished shoes in the …

  • Case Study
     -  Ramu I.
    October 15, 2014

    A recent study has found that many of the world's top brands are using Twitter as a marketing tool. Of the Interbrand 100, 58% had at least 100,000 followers and 17% had more than 1 million. 92% of …

  • Insight
     -  Ramu I.
    April 01, 2015

    Product placement, also known as embedded marketing, is a strategy of creating any form of audio/visual marketing communication with reference to a product or service to be featured as part of a …

  • Insight
     -  Ramu I.
    August 21, 2014

    Online advertising uses the Internet to reach consumers with promotional marketing communication. Online advertising includes many types of advertising such as e-mail marketing, search engine …

  • External Analysis
     -  Ramu I.
    August 16, 2015

    This is a summary of the article "Why Consumers Should Care About Apple’s War on Big Data " by Kaiser Fung and Andrew Gelman. It was originally published in the The Daily Beast.In remarks made …

  • External Analysis
     -  Richard F.
    April 13, 2015

    Event marketing is a strategy that creates opportunities for face-to-face contact with consumers, such as at sports events, concerts and conferences. The key to success is a giveaway, be it something …

  • Case Study
     -  Richard F.
    March 06, 2015

    At the mention of the Royal Academy of Arts founded in 1798 in London, most of us have visions of curators shuffling around in carpet slippers while gallery attendants converse in whispers. Of …