• Case Study
     -  Richard F.
    November 04, 2014

    In late 2013, Kiwi shoe polish was losing its market share in Kenya. The African country is a growing market for shoe polish as more and more people work in sectors where having polished shoes in the …

  • Insight
     -  Ramu I.
    April 01, 2015

    Product placement, also known as embedded marketing, is a strategy of creating any form of audio/visual marketing communication with reference to a product or service to be featured as part of a …

  • Insight
     -  Rasel T.
    August 01, 2014

    Creative marketers optimize their landing pages to improve the effectiveness of their online sales. A landing page is a single page of a website where visitors arrive after browsing through the …

  • External Analysis
     -  Ramu I.
    August 16, 2015

    This is a summary of the article "Why Consumers Should Care About Apple’s War on Big Data " by Kaiser Fung and Andrew Gelman. It was originally published in the The Daily Beast.In remarks made …

  • Case Study
     -  Ramu I.
    October 15, 2014

    A recent study has found that many of the world's top brands are using Twitter as a marketing tool. Of the Interbrand 100, 58% had at least 100,000 followers and 17% had more than 1 million. 92% of …

  • Case Study
     -  Richard F.
    February 17, 2016

    Successful companies are constantly looking at innovating their services to stay ahead of their competition.  Rolling out these innovations and getting customers to buy in can be a difficult and …

  • External Analysis
     -  Richard F.
    January 31, 2015

    SWOT Analysis has been in the public domain since a Stanford University researcher developed it in the 1960’s. It was an early contribution to management-as-a-science, and fitted well into …