• Case Study
     -  Richard F.
    November 04, 2014

    In late 2013, Kiwi shoe polish was losing its market share in Kenya. The African country is a growing market for shoe polish as more and more people work in sectors where having polished shoes in the …

  • Case Study
     -  Ramu I.
    October 15, 2014

    A recent study has found that many of the world's top brands are using Twitter as a marketing tool. Of the Interbrand 100, 58% had at least 100,000 followers and 17% had more than 1 million. 92% of …

  • External Analysis
     -  Ramu I.
    August 16, 2015

    This is a summary of the article "Why Consumers Should Care About Apple’s War on Big Data " by Kaiser Fung and Andrew Gelman. It was originally published in the The Daily Beast.In remarks made …

  • Insight
     -  Richard F.
    December 25, 2014

    Guerrilla warfare is a military tactic that defies convention. A modern example could be digging tunnels under a defense line that assumes a ground-based attack. Guerrilla marketing does something …

  • External Analysis
     -  Richard F.
    May 15, 2015

    Kyle Wong writes for Forbes on topics like digital media and entrepreneurship when not running start-up Pixlee that helps clients get maximum traction from genuine customer photos. Last October, he …

  • External Analysis
     -  Richard F.
    January 09, 2015

    Marketing or advertising analysis can be tricky when we try to attribute conversions or revenue back to specific campaigns.  Wes Nichols, CEO of Market Share, teased this out in a post titled & …

  • Insight
     -  Susmita B.
    January 19, 2015

    Having a social media presence is extremely important for almost every type and size of business today. Therefore, investing in social media has now become a necessity for almost every firm. It’ …