• Case Study
     -  Richard F.
    November 04, 2014

    In late 2013, Kiwi shoe polish was losing its market share in Kenya. The African country is a growing market for shoe polish as more and more people work in sectors where having polished shoes in the …

  • Insight
     -  Susmita B.
    November 14, 2014

    If revenue is the heart of a business, then customer satisfaction can be considered the lungs. A business has to keep its customers satisfied at all times to survive in highly competitive …

  • Case Study
     -  Richard F.
    February 29, 2016

    Did you know that the Kellogg’s cereal enterprise was started in a sanatorium at Battle Creek, Michigan just before the turn of the century in 1898? It sounds crazy, but that's where the …

  • Case Study
     -  Richard F.
    August 03, 2015

    Public Relations is managing the flow of information from a company to the people it wishes to influence, and responding to the reactions that flow back. This is not the same as advertising. PR is …

  • Case Study
     -  Ramu I.
    January 09, 2015

    This case study demonstrates how SAP widened its conversion funnel and undertook landing page optimization for its business to business interactions.  It increased lead generation by more …

  • External Analysis
     -  Richard F.
    April 04, 2015

    McKinsey released a report in February on the growing power of digital. It found companies dominating the consumer decision journey digitally outstrip their competition.McKinsey began by accumulating …

  • External Analysis
     -  Richard F.
    March 07, 2015

    Exchange theory holds we base decisions on the relative benefits of the options, and make most-pleasure-least-pain choices unless we have ulterior motives. Marketers hope to influence these outcomes …