• Case Study
     -  Richard F.
    November 04, 2014

    In late 2013, Kiwi shoe polish was losing its market share in Kenya. The African country is a growing market for shoe polish as more and more people work in sectors where having polished shoes in the …

  • Insight
     -  Susmita B.
    September 01, 2014

    Every successful product will go through various stages in its lifetime; Introduction, Growth, Maturity and Decline. When the majority of products in a product line reach the late ‘maturity& …

  • Case Study
     -  Richard F.
    August 13, 2015

    When searching for ideas for a content marketing gig, it is all too easy to say, “we can’t do that because …” Cannot in my opinion is a word that does not belong in superstar …

  • Case Study
     -  Richard F.
    May 20, 2015

    Content marketing, be it video, audio, images and written content, has the task of influencing consumers so their business comes our way. Consumers have to be sufficiently interested in the topic to …

  • Insight
     -  Ramu I.
    April 01, 2015

    Product placement, also known as embedded marketing, is a strategy of creating any form of audio/visual marketing communication with reference to a product or service to be featured as part of a …

  • Insight
     -  Susmita B.
    November 14, 2014

    If revenue is the heart of a business, then customer satisfaction can be considered the lungs. A business has to keep its customers satisfied at all times to survive in highly competitive …

  • Case Study
     -  Richard F.
    February 29, 2016

    Did you know that the Kellogg’s cereal enterprise was started in a sanatorium at Battle Creek, Michigan just before the turn of the century in 1898? It sounds crazy, but that's where the …