CRM Articles

Your net promoter score is a relative reflection of the extent to which your customers say they are likely to recommend you to other people. It is a crude indicator, and is more suitable for internal …

Measuring customer service can be tricky because not all customers will voice their opinion and the ones that do seldom say what they mean.  Salesforce has published a revised list of …

The world of business is alive with tips for connecting with new customers through the power of SEO, social media and other marketing strategies. We go out of our way to lure them in with discounts …

At the mention of the Royal Academy of Arts founded in 1798 in London, most of us have visions of curators shuffling around in carpet slippers while gallery attendants converse in whispers. Of …

Some people may regard sales forecasting as futile because it is so difficult to make predictions about the future. It may be tempting to regard it as a work of art and this is true in large measure. …

Markets have become deeply customer focused. Manufacturing and shipping products is only half the job. An equal half lies in warranty management and services throughout the product’s lifetime. & …

While it is often very difficult to obtain a customer, it is all the more difficult to convert those first time customers into a long-term or lifetime customer. Customer retention is often tricky …