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7 Point Checklist for a Warranty Management System

Anand S. February 17, 2016

Markets have become deeply customer focused. Manufacturing and shipping products is only half the job. An equal half lies in warranty management and services throughout the product’s lifetime. Tight …

Painting Better Sales Forecasts

Ramu I. October 22, 2018

Some people may regard sales forecasting as futile because it is so difficult to make predictions about the future. It may be tempting to regard it as a work of art and this is true in large measure. …

How W&O Standardized Sales Procedures with CRM

Richard F. October 22, 2018

W&O Supply is America’s largest provider of marine pipes, and supplies these to customers that include cruise lines, the navy, commercial shipping companies and offshore rigs in the U.S., Europe and …

Creating a Loyalty or Points Program: Good Idea?

Richard F. October 22, 2018

Grocery store points cards are a marketing ploy to encourage customers to call again. Individual rewards are relatively low, compared with the rewards available by other loyalty schemes, such as in …

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