• Insight
     -  Rasel T.
    August 02, 2014

    There are lots of different marketing tactics including direct marketing, print advertisements, press releases, events, partnerships as well as social media. Email marketing is one of the most cost- …

  • Insight
     -  Richard F.
    June 13, 2015

    Your net promoter score is a relative reflection of the extent to which your customers say they are likely to recommend you to other people. It is a crude indicator, and is more suitable for internal …

  • Insight
     -  Ramu I.
    May 31, 2015

    The objective of sales pipeline management is to enable you to estimate what sales you are likely to close and, over a period of time, this becomes a platform for you to prepare a sales forecast. …

  • Case Study
     -  Richard F.
    March 31, 2015

    W&O Supply is America’s largest provider of marine pipes, and supplies these to customers that include cruise lines, the navy, commercial shipping companies and offshore rigs in the U.S., …

  • External Analysis
     -  Richard F.
    March 25, 2015

    Measuring customer service can be tricky because not all customers will voice their opinion and the ones that do seldom say what they mean.  Salesforce has published a revised list of …

  • Case Study
     -  Richard F.
    March 06, 2015

    At the mention of the Royal Academy of Arts founded in 1798 in London, most of us have visions of curators shuffling around in carpet slippers while gallery attendants converse in whispers. Of …

  • Insight
     -  Richard F.
    February 23, 2015

    When a colleague posed this question, at first I thought the answer was obvious. Small firms would win easily because their service is more intimate. Then I thought of how close I feel to larger …