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How to Manage Online and Offline Channel Conflict

Ramu I. October 22, 2018

When a company adds an online channel of distribution to existing brick and mortar channels of distribution, there are many challenges that it must address to develop cohesion between the two types …

SoleRebels: How to Grow a Brand Globally

Ramu I. March 19, 2015

SoleRebels is a family owned business that was co-founded by Bethlehem Tilahun Alemu in 2005. It is based in Ethiopia and focuses on handmade footwear. It has created plenty of employment …

Measuring Performance for eCommerce Companies

Ramu I. February 06, 2018

Managers of successful businesses know exactly how well their businesses are performing and are able to substantiate this with data. Many of the metrics tracked by most businesses are related to …

Using Video and Images to Sell Your Products

Susmita B. October 22, 2018

Visuals have always had the greatest impact on people, regardless of what the subject is. While the online shopping era provides the convenience of shopping at home or on the go, it lacks the …

Last Minute Deals: Good or Bad for Retailers?

Richard F. October 22, 2018

Last minute deals became big for retailers when e-commerce arrived on the retail scene. First, the last minute deal scheme whipped up travel agents into a froth, next were dealers selling small, …

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