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How to Manage Online and Offline Channel Conflict

Ramu I. October 22, 2018

When a company adds an online channel of distribution to existing brick and mortar channels of distribution, there are many challenges that it must address to develop cohesion between the two types …

How to Market Your Product Distribution Business

Christine Harumi W. June 06, 2019

So, you’ve found the perfect product(s) for your product distribution business? That's great! Now it’s time to start marketing your business to customers. Here we’ll provide tips and tricks on how …

SoleRebels: How to Grow a Brand Globally

Ramu I. March 19, 2015

SoleRebels is a family owned business that was co-founded by Bethlehem Tilahun Alemu in 2005. It is based in Ethiopia and focuses on handmade footwear. It has created plenty of employment …

Using Video and Images to Sell Your Products

Susmita B. October 22, 2018

Visuals have always had the greatest impact on people, regardless of what the subject is. While the online shopping era provides the convenience of shopping at home or on the go, it lacks the …

Last Minute Deals: Good or Bad for Retailers?

Richard F. October 22, 2018

Last minute deals became big for retailers when e-commerce arrived on the retail scene. First, the last minute deal scheme whipped up travel agents into a froth, next were dealers selling small, …

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