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How to Manage Online and Offline Channel Conflict

Ramu I. February 06, 2018

When a company adds an online channel of distribution to existing brick and mortar channels of distribution, there are many challenges that it must address to develop cohesion between the two types …

How LUSH Revamped Global Logistics to Cut Costs

Richard F. February 07, 2018

Do you sometimes have the feeling it’s impossible for your niche business to compete with larger corporations? Not to mention all the low-priced product coming in from abroad muddying your market. …

How L’Oréal UK Arranges Sales Territories

Richard F. December 13, 2014

Sales territories, or the districts assigned to salespeople, are about as stable as magma in a volcano. Dividing turf in ways that intuitively make sense and implementing call rotations may once have …

SoleRebels: How to Grow a Brand Globally

Ramu I. March 19, 2015

SoleRebels is a family owned business that was co-founded by Bethlehem Tilahun Alemu in 2005. It is based in Ethiopia and focuses on handmade footwear. It has created plenty of employment …

Lego's Gift for Forecasting and Managing Demand

Dimitrios Matsoulis February 20, 2015

Few companies have the luxury of constant and flat demand. Managing to deal with fluctuating demand can make all the difference between profit and losses. Lego is a high profile company that has …

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