• Insight
     -  Richard F.
    April 17, 2016

    As a writer of many years’ standing, predating even Google, I have watched the ebb and flow of SEO with interest. Especially in terms of how it's impacted on-page optimizing. Throughout the …

  • Case Study
     -  Ramu I.
    October 15, 2014

    A recent study has found that many of the world's top brands are using Twitter as a marketing tool. Of the Interbrand 100, 58% had at least 100,000 followers and 17% had more than 1 million. 92% of …

  • Insight
     -  Richard F.
    July 14, 2015

    There are three ways to get consumers clicking on your website, namely direct traffic, search engine traffic and referral traffic. Direct means your visitor already has your address. Search engine …

  • Insight
     -  Ramu I.
    March 07, 2015

    Handing out free samples is common practice in retail and for good reason. The small number of studies that have been conducted on the subject agree that sales can grow dramatically when people get …

  • Insight
     -  Richard F.
    February 20, 2015

    Until quite recently, the only members businesses had were customers with accounts. Bookkeepers took care of making sure they paid their bills. For the rest, everybody assumed those customers would …

  • Case Study
     -  Richard F.
    January 05, 2016

    Summit Steel & Manufacturing in Pennsylvania builds steel and aluminum fabrications based on customer blueprints. The company, owned by Gary Romig, supplies the aerospace, automotive, …

  • Case Study
     -  Richard F.
    August 21, 2015

    With one successful marketing campaign under their belt, the second biggest Christian retailer in the U.S., LifeWay Christian Resources had grand ambitions for their new online bible study course. …