• Insight
     -  Richard F.
    April 17, 2016

    As a writer of many years’ standing, predating even Google, I have watched the ebb and flow of SEO with interest. Especially in terms of how it's impacted on-page optimizing. Throughout the …

  • Case Study
     -  Richard F.
    February 29, 2016

    Did you know that the Kellogg’s cereal enterprise was started in a sanatorium at Battle Creek, Michigan just before the turn of the century in 1898? It sounds crazy, but that's where the …

  • Insight
     -  Richard F.
    November 22, 2015

    In ecommerce, a conversion is the act of getting a website visitor to take some action after we've lured them from social media or beat out the competition in a Google search. Conversion rate is the …

  • Case Study
     -  Ramu I.
    October 15, 2014

    A recent study has found that many of the world's top brands are using Twitter as a marketing tool. Of the Interbrand 100, 58% had at least 100,000 followers and 17% had more than 1 million. 92% of …

  • Insight
     -  Richard F.
    February 20, 2015

    Until quite recently, the only members businesses had were customers with accounts. Bookkeepers took care of making sure they paid their bills. For the rest, everybody assumed those customers would …

  • Insight
     -  Richard F.
    December 25, 2014

    Guerrilla warfare is a military tactic that defies convention. A modern example could be digging tunnels under a defense line that assumes a ground-based attack. Guerrilla marketing does something …

  • External Analysis
     -  Richard F.
    January 09, 2015

    Marketing or advertising analysis can be tricky when we try to attribute conversions or revenue back to specific campaigns.  Wes Nichols, CEO of Market Share, teased this out in a post titled & …