• Insight
     -  Richard F.
    April 17, 2016

    As a writer of many years’ standing, predating even Google, I have watched the ebb and flow of SEO with interest. Especially in terms of how it's impacted on-page optimizing. Throughout the …

  • Insight
     -  Richard F.
    November 22, 2015

    In ecommerce, a conversion is the act of getting a website visitor to take some action after we've lured them from social media or beat out the competition in a Google search. Conversion rate is the …

  • Insight
     -  Richard F.
    April 24, 2016

    Using Google Analytics may be a bit confusing.  But like with all platforms, with a little trial &error and then reading articles like this one, you should be a "GA" expert in no time.Google …

  • Insight
     -  Jennifer H.
    June 22, 2014

    Do you have an online business or sell a majority of your stock through online sales? Then you'll want to understand the conversion funnel. In one sentence, the conversion funnel is the process by …

  • External Analysis
     -  Richard F.
    January 09, 2015

    Marketing or advertising analysis can be tricky when we try to attribute conversions or revenue back to specific campaigns.  Wes Nichols, CEO of Market Share, teased this out in a post titled & …

  • Case Study
     -  Richard F.
    January 05, 2016

    Summit Steel & Manufacturing in Pennsylvania builds steel and aluminum fabrications based on customer blueprints. The company, owned by Gary Romig, supplies the aerospace, automotive, …

  • Case Study
     -  Richard F.
    January 02, 2016

    Getting the right students to enroll in college programs is always a tough challenge in Boston, Massachusetts. There, over 800 higher education institutes that vie for the attention of a quarter …