• Insight
     -  Susmita B.
    June 22, 2014

    Every product has a limited life span. In 1966, economist Raymond Vernon formalized the theory that all products go through a series of stages called the product life cycle.  Although the …

  • Insight
     -  Ramu I.
    September 23, 2014

    One of the biggest challenges for any business is to achieve sustainable profitability and in order to do this a proper understanding of the top drivers that determine future profitability is …

  • External Analysis
     -  Ramu I.
    December 10, 2014

    The following is a summary of the article "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business" by Marco Iansiti and Karim R. Lakhani which appeared in the November 2014 …

  • Insight
     -  Susmita B.
    September 01, 2014

    Every successful product will go through various stages in its lifetime; Introduction, Growth, Maturity and Decline. When the majority of products in a product line reach the late ‘maturity& …

  • Insight
     -  Susmita B.
    June 08, 2014

    It is tough for a business to grow and survive in the long term with a single product in the market. Many businesses start with a single product but eventually grow the number and variety of products …

  • Insight
     -  Dimitrios Matsoulis
    April 10, 2015

    The automotive industry is becoming a very strange animal. Beyond recent rumors that Apple is interested in buying Tesla, it has already employed hundreds of automotive engineers in a …

  • Insight
     -  Jennifer H.
    June 16, 2014

    One of the most talked about challenges in business today is how to gain more market share. The more of the marketplace that is buying your product, the more profit you generate. There are dozens, if …