• External Analysis
     -  Richard F.
    March 27, 2016

    The best way to retain customers is through ongoing engagement and superior service. We all believe this, but how effective are we at making these terms a reality? Tom French, a director in McKinsey& …

  • Insight
     -  Dimitrios Matsoulis
    March 27, 2016

    The break-even point is that magic sold product volume where the contributions (revenue minus variable costs) of sold products cover initial investment and fixed costs. The contribution of every …

  • Insight
     -  Ramu I.
    September 05, 2014

    The 3Cs is a business framework which was developed by strategist Kenichi Ohmae (the head of McKinsey Japan for a number of years). The framework offers an overview of the factors which have to be …

  • Insight
     -  Susmita B.
    September 01, 2014

    Every successful product will go through various stages in its lifetime; Introduction, Growth, Maturity and Decline. When the majority of products in a product line reach the late ‘maturity& …

  • Insight
     -  Richard F.
    April 11, 2015

    Special orders can be a way to increase your average profit per order. However, if they push your regular business orders aside they can bring your long term profits down. You should only take them …

  • Insight
     -  Subarna S.
    November 20, 2013

    Demand is the willingness of a consumer to buy a product or pay for a service at a specified price.  Many factors can determine demand and understanding these factors can be critical to …

  • Case Study
     -  Richard F.
    August 13, 2015

    When searching for ideas for a content marketing gig, it is all too easy to say, “we can’t do that because …” Cannot in my opinion is a word that does not belong in superstar …