• Insight
     -  Ramu I.
    September 05, 2014

    The 3Cs is a business framework which was developed by strategist Kenichi Ohmae (the head of McKinsey Japan for a number of years). The framework offers an overview of the factors which have to be …

  • Insight
     -  Richard F.
    April 11, 2015

    Special orders can be a way to increase your average profit per order. However, if they push your regular business orders aside they can bring your long term profits down. You should only take them …

  • Insight
     -  Ramu I.
    January 31, 2015

    Contrary to popular belief, not every item sold needs to generate a profit. A loss leader is a deliberate pricing strategy in which a product is sold at a loss because it is priced below its market …

  • Insight
     -  Ramu I.
    June 07, 2015

    Virtually every B2B business relies on sales pipelines and forecasts to decide on a wide range of business issues ranging from budgets to bonus payments. Therefore its critical that this information …

  • Insight
     -  Ramu I.
    March 07, 2015

    Handing out free samples is common practice in retail and for good reason. The small number of studies that have been conducted on the subject agree that sales can grow dramatically when people get …

  • Insight
     -  Ramu I.
    December 19, 2014

    When a firm operates at its critical mass, it is maximizing its profitability. However, aligning production capacity with consumer demand while experiencing growth is particularly difficult to …

  • Insight
     -  Ramu I.
    April 10, 2015

    This article is a summary of "Big Data, Analytics And The Future Of And SalesMarketing" by Jonathan Gordon, Jesko Perrey, and Dennis Spillecke published in Forbes. The authors describe the role that …