• Case Study
     -  Ramu I.
    January 09, 2015

    This case study demonstrates how SAP widened its conversion funnel and undertook landing page optimization for its business to business interactions.  It increased lead generation by more …

  • Insight
     -  Subarna S.
    November 27, 2013

    Businesses are built around people, processes and projects.  A project can be defined as any activity with a clear start and end date.  As many of us will be involved in corporate projects …

  • Insight
     -  Ramu I.
    March 20, 2015

    The freemium pricing strategy, where a basic product or service is available free of charge but a premium is charged for the use of addtional functions and features, is used primarily in the digital …

  • Insight
     -  Richard F.
    October 04, 2015

    Getting a customer to pay twelve months in advance is great for start-up cash flow, but the problem comes at the end of the period when you ask for more money. Suddenly, something that they had …

  • Insight
     -  Richard F.
    February 15, 2015

    If there is one thing regarding web design trends that I am sure of, it is that the absolute number of web domains will continue to decrease since it asymptoted in 2012 at a tad short of 700,000 …

  • External Analysis
     -  Ramu I.
    December 10, 2014

    The following is a summary of the article "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business" by Marco Iansiti and Karim R. Lakhani which appeared in the November 2014 …

  • Insight
     -  Ramu I.
    December 27, 2014

    It can be extremely disappointing to lose subscribers after all the effort and time you have invested in attracting them to your business in the first place. If people are unsubscribing at a rate …