• Insight
     -  Subarna S.
    November 27, 2013

    Businesses are built around people, processes and projects.  A project can be defined as any activity with a clear start and end date.  As many of us will be involved in corporate projects …

  • Insight
     -  Richard F.
    October 04, 2015

    Getting a customer to pay twelve months in advance is great for start-up cash flow, but the problem comes at the end of the period when you ask for more money. Suddenly, something that they had …

  • Insight
     -  Dimitrios Matsoulis
    February 14, 2016

    Thanks to cloud computing, software in packaged form is essentially dead, and SaaS (Software as a Service) is all the vogue. SaaS is currently the end goal of "traditional" software vendors, and the …

  • Case Study
     -  Susmita B.
    December 13, 2014

    Getting sufficient online traffic is the first step towards revenue for any e-commerce start up. The next step is converting a high percentage of those visitors into prospects. The third step is …

  • External Analysis
     -  Ramu I.
    December 10, 2014

    The following is a summary of the article "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business" by Marco Iansiti and Karim R. Lakhani which appeared in the November 2014 …

  • Insight
     -  Richard F.
    February 15, 2016

    AppBoy is a web-based marketing firm that focuses on mobile apps. They've helped major companies like Urban Outfitters and Domino's Pizza build better relationships with their customers by showing …

  • Insight
     -  Ramu I.
    March 20, 2015

    The freemium pricing strategy, where a basic product or service is available free of charge but a premium is charged for the use of addtional functions and features, is used primarily in the digital …