• Insight
     -  Richard F.
    October 04, 2015

    Getting a customer to pay twelve months in advance is great for start-up cash flow, but the problem comes at the end of the period when you ask for more money. Suddenly, something that they had …

  • Insight
     -  Ramu I.
    December 27, 2014

    It can be extremely disappointing to lose subscribers after all the effort and time you have invested in attracting them to your business in the first place. If people are unsubscribing at a rate …

  • Insight
     -  Richard F.
    February 15, 2016

    AppBoy is a web-based marketing firm that focuses on mobile apps. They've helped major companies like Urban Outfitters and Domino's Pizza build better relationships with their customers by showing …

  • Insight
     -  Ramu I.
    March 20, 2015

    The freemium pricing strategy, where a basic product or service is available free of charge but a premium is charged for the use of addtional functions and features, is used primarily in the digital …

  • Case Study
     -  Susmita B.
    December 13, 2014

    Getting sufficient online traffic is the first step towards revenue for any e-commerce start up. The next step is converting a high percentage of those visitors into prospects. The third step is …

  • External Analysis
     -  Dimitrios Matsoulis
    January 05, 2016

    This post summarizes an article by James Manyika, Michael Chui, Peter Bisson, Jonathan Woetzel, Richard Dobbs, Jacques Bughin and Dan Aharon, published by the McKinsey Global Institute in June 2015. …

  • Insight
     -  Susmita B.
    November 29, 2014

    Costs associated with serving first time clients are often much higher than costs associated with repeat customers. This cost often takes the form of employee time spent and other resources used …