• Insight
     -  Richard F.
    April 24, 2016

    Using Google Analytics may be a bit confusing.  But like with all platforms, with a little trial &error and then reading articles like this one, you should be a "GA" expert in no time.Google …

  • Insight
     -  Rasel T.
    August 01, 2014

    Creative marketers optimize their landing pages to improve the effectiveness of their online sales. A landing page is a single page of a website where visitors arrive after browsing through the …

  • Insight
     -  Richard F.
    October 12, 2014

    Metrics matter. You need your feet on the ground when managing a hotel as most of your costs are sunk costs even if no one makes a single booking. These sunk costs include labor, operating costs and …

  • Insight
     -  Susmita B.
    November 14, 2014

    If revenue is the heart of a business, then customer satisfaction can be considered the lungs. A business has to keep its customers satisfied at all times to survive in highly competitive …

  • Insight
     -  Susmita B.
    December 20, 2014

    Online advertising is now present in every nook and cranny of our lives. We are being chased by ads whenever we go online. Don’t be surprised if you see a banner ad for a particular product …

  • Insight
     -  Susmita B.
    September 02, 2014

    With online businesses, initial success can be measured in the form of website traffic or more specifically clicks and visits.  As traffic increases, revenue is sure to follow in the form of …

  • Insight
     -  Rasel T.
    June 21, 2014

    Controlling costs is a big challenge. Both seasonal and year round businesses may experience a quick growth in sales but then later realize actual profit margins declined significantly.  Here …