• Insight
     -  Richard F.
    April 24, 2016

    Using Google Analytics may be a bit confusing.  But like with all platforms, with a little trial &error and then reading articles like this one, you should be a "GA" expert in no time.Google …

  • External Analysis
     -  Susmita B.
    February 15, 2015

    Data analysis and reporting can be boring in both the analysis of data and the presentation of findings.  Looking for stories can make the job of analyzing data more interesting and effective …

  • Insight
     -  Susmita B.
    November 14, 2014

    If revenue is the heart of a business, then customer satisfaction can be considered the lungs. A business has to keep its customers satisfied at all times to survive in highly competitive …

  • Insight
     -  Richard F.
    October 12, 2014

    Metrics matter. You need your feet on the ground when managing a hotel as most of your costs are sunk costs even if no one makes a single booking. These sunk costs include labor, operating costs and …

  • Case Study
     -  Richard F.
    January 04, 2016

    Cheezburger aims to publish the wackiest humor on the Internet, all of which is provided by its readers. At its headquarters, its mission is to make arriving at the office every weekday morning fun, …

  • Insight
     -  Mufaddal K.
    March 07, 2016

    You run a business, you have lots of data, and you hope this data can provide some intelligence. Your options:1. Hire a consulting company on a permanent basis to integrate and research the data for …

  • Insight
     -  Ramu I.
    April 16, 2015

    Regression analysis is a statistical technique in which the relationships between different variables are analyzed. There are plenty of different techniques available for analyzing data.  …