• Insight
     -  Richard F.
    April 24, 2016

    Using Google Analytics may be a bit confusing.  But like with all platforms, with a little trial &error and then reading articles like this one, you should be a "GA" expert in no time.Google …

  • Insight
     -  Susmita B.
    November 14, 2014

    If revenue is the heart of a business, then customer satisfaction can be considered the lungs. A business has to keep its customers satisfied at all times to survive in highly competitive …

  • Insight
     -  Richard F.
    October 12, 2014

    Metrics matter. You need your feet on the ground when managing a hotel as most of your costs are sunk costs even if no one makes a single booking. These sunk costs include labor, operating costs and …

  • Insight
     -  Susmita B.
    December 20, 2014

    Online advertising is now present in every nook and cranny of our lives. We are being chased by ads whenever we go online. Don’t be surprised if you see a banner ad for a particular product …

  • Insight
     -  Rasel T.
    June 21, 2014

    Controlling costs is a big challenge. Both seasonal and year round businesses may experience a quick growth in sales but then later realize actual profit margins declined significantly.  Here …

  • Insight
     -  Mufaddal K.
    March 07, 2016

    You run a business, you have lots of data, and you hope this data can provide some intelligence. Your options:1. Hire a consulting company on a permanent basis to integrate and research the data for …

  • Insight
     -  Richard F.
    October 17, 2014

    Credit given by Google to sticky content has focused attention on time-on-site and time-on-page metrics, as if the prime objective of businesses was being number one in page results. We wish it were …