• Case Study
     -  Richard F.
    October 26, 2014

    How many firms can you think of that launched in March 2012 and had 2.5 million unique views that July, 4.0 million that August, 6.0 million that September and 8.7 million in October of the same year? …

  • External Analysis
     -  Dimitrios Matsoulis
    April 24, 2016

    This post summarizes an article by Hans-Werner Kaas, Andreas Tschiesner, Dominik Wee & Matthias Kaesser, published by McKinsey & Company in September 2015.Modern cars have ever increasing …

  • Case Study
     -  Ramu I.
    March 07, 2015

    With the boom in online sales and an increasing volume of sales returns, customers are, more than ever, regarding easy returns as an important benefit which influences their online purchasing …

  • Insight
     -  Susmita B.
    July 24, 2014

    Every business wants to excel and in order to do that synchronizing revenue, expenses and profitability of the business is necessary. Theoretically it is easy to achieve both growth and profitability …

  • Insight
     -  Ramu I.
    March 20, 2015

    The freemium pricing strategy, where a basic product or service is available free of charge but a premium is charged for the use of addtional functions and features, is used primarily in the digital …

  • Insight
     -  Rasel T.
    June 21, 2014

    Business managers grow their business by improving the quality of their products and services which leads to increased sales.  When sales increase, expenses increase as well due to increased …

  • Insight
     -  Subarna S.
    November 27, 2013

    Human resource planning is critical for any company.  It is where an organization decides what parts of the business require staffing up and what parts of the business require staffing down in …