• External Analysis
     -  Richard F.
    March 27, 2016

    The best way to retain customers is through ongoing engagement and superior service. We all believe this, but how effective are we at making these terms a reality? Tom French, a director in McKinsey& …

  • Insight
     -  Richard F.
    February 20, 2015

    Until quite recently, the only members businesses had were customers with accounts. Bookkeepers took care of making sure they paid their bills. For the rest, everybody assumed those customers would …

  • Insight
     -  Ramu I.
    December 03, 2014

    You may have heard of the term "web conversion funnel".  If you are selling a service or a product, you already have a conversion funnel, even if it may not be optimized. You also have a …

  • Insight
     -  Ramu I.
    September 30, 2014

    In a fast paced world, where technology is changing rapidly and constantly, there are still some technologies that can last for decades or even centuries. Just think of the car, radio or TV. The …

  • Case Study
     -  Richard F.
    July 12, 2015

    The net promoter score is a reflection of customer loyalty based on Fred Reichheld’s Ultimate Question “What is the likelihood that you would recommend Company X to a friend or colleague?& …

  • Insight
     -  Susmita B.
    September 04, 2014

    Email marketing has become an invaluable component of online marketing. It is faster, cheaper and more effective than traditional mailing and many other digital marketing tactics. Many online …

  • Insight
     -  Jennifer H.
    June 22, 2014

    Do you have an online business or sell a majority of your stock through online sales? Then you'll want to understand the conversion funnel. In one sentence, the conversion funnel is the process by …