• External Analysis
     -  Richard F.
    March 27, 2016

    The best way to retain customers is through ongoing engagement and superior service. We all believe this, but how effective are we at making these terms a reality? Tom French, a director in McKinsey& …

  • Insight
     -  Susmita B.
    September 04, 2014

    Email marketing has become an invaluable component of online marketing. It is faster, cheaper and more effective than traditional mailing and many other digital marketing tactics. Many online …

  • Insight
     -  Richard F.
    February 15, 2016

    AppBoy is a web-based marketing firm that focuses on mobile apps. They've helped major companies like Urban Outfitters and Domino's Pizza build better relationships with their customers by showing …

  • Insight
     -  Richard F.
    October 04, 2015

    Getting a customer to pay twelve months in advance is great for start-up cash flow, but the problem comes at the end of the period when you ask for more money. Suddenly, something that they had …

  • Insight
     -  Richard F.
    September 20, 2015

    Our users are where our money comes from. We call the benefit that accrues from individual ones their lifetime value. Although few remain with us forever, it does make sense to keep their dwell time …

  • Insight
     -  Dimitrios Matsoulis
    March 14, 2015

    People travel more than ever and the good news is that all forecasts show an explosion of future travel numbers for both business and leisure. Hotels theoretically have the wind in their sails. …

  • Insight
     -  Ramu I.
    December 03, 2014

    You may have heard of the term "web conversion funnel".  If you are selling a service or a product, you already have a conversion funnel, even if it may not be optimized. You also have a …