• Insight
     -  Richard F.
    April 17, 2016

    As a writer of many years’ standing, predating even Google, I have watched the ebb and flow of SEO with interest. Especially in terms of how it's impacted on-page optimizing. Throughout the …

  • Insight
     -  Richard F.
    April 24, 2016

    Using Google Analytics may be a bit confusing.  But like with all platforms, with a little trial &error and then reading articles like this one, you should be a "GA" expert in no time.Google …

  • Insight
     -  Richard F.
    July 14, 2015

    There are three ways to get consumers clicking on your website, namely direct traffic, search engine traffic and referral traffic. Direct means your visitor already has your address. Search engine …

  • Case Study
     -  Richard F.
    January 05, 2016

    Summit Steel & Manufacturing in Pennsylvania builds steel and aluminum fabrications based on customer blueprints. The company, owned by Gary Romig, supplies the aerospace, automotive, …

  • Case Study
     -  Richard F.
    February 16, 2016

    Keeping users engaged on your site is a struggle for any business.  It's especially tricky for blogs or sites purely offering content.  Paying search engines to send traffic your way can be …

  • Insight
     -  Richard F.
    November 11, 2015

    Analyzing the performance of a retail outlet in a shopping mall can be done through various measures/metrics. One option would be looking at total profit over time.  Another would be analyzing …

  • Insight
     -  Richard F.
    June 27, 2015

    With digital technology we can now snipe with unerring accuracy thanks to Google tracking and social media profiles.  For marketing managers figuring out which campaigns or channels yielded the …