• Insight
     -  Richard F.
    April 17, 2016

    As a writer of many years’ standing, predating even Google, I have watched the ebb and flow of SEO with interest. Especially in terms of how it's impacted on-page optimizing. Throughout the …

  • Insight
     -  Richard F.
    November 22, 2015

    In ecommerce, a conversion is the act of getting a website visitor to take some action after we've lured them from social media or beat out the competition in a Google search. Conversion rate is the …

  • External Analysis
     -  Richard F.
    April 04, 2015

    McKinsey released a report in February on the growing power of digital. It found companies dominating the consumer decision journey digitally outstrip their competition.McKinsey began by accumulating …

  • Insight
     -  Richard F.
    April 24, 2016

    Using Google Analytics may be a bit confusing.  But like with all platforms, with a little trial &error and then reading articles like this one, you should be a "GA" expert in no time.Google …

  • Insight
     -  Jennifer H.
    June 22, 2014

    Do you have an online business or sell a majority of your stock through online sales? Then you'll want to understand the conversion funnel. In one sentence, the conversion funnel is the process by …

  • External Analysis
     -  Dimitrios Matsoulis
    October 05, 2015

    This post summarizes an article by John Nanry, Suby Narayanan and Louis Rassey, published by McKinsey & Company in March 2015.What we refer to as Industry 4.0 encompasses a wide range of new …

  • External Analysis
     -  Richard F.
    January 09, 2015

    Marketing or advertising analysis can be tricky when we try to attribute conversions or revenue back to specific campaigns.  Wes Nichols, CEO of Market Share, teased this out in a post titled & …